GTM Services

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PRICING

FAQs

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GTM Services

AI Services

Clients

PRICING

FAQs

Book a free Consultation

Fractional GTM Function trusted by

YC Founders

Modern GTM Systems

that

get B2B sales

Demand generation, signals, outreach and ads run as one integrated system, built for B2B companies who need pipeline, not another hire.

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Trusted by B2B companies across 30+ industries

//CASE STUDY//01/08

How Pontiro booked 80 ICP meetings in 12 weeks in a small, specialist buyer pool

Evan JenkinsCo-Founder @ Pontiro

80ICP meetings in 12 weeks

£800kpipeline added

500kcontent impressions

Sector: Healthcare AI SaaS
ICP: PACS managers at public healthcare institutions
Channels: LinkedIn content + warm LinkedIn outbound

See case study

Results£10M+ in B2B pipeline

B2B teams that trust Wahoo

Hover over a logo with a lime arrow to see the engagement behind it.

Cyber Innovation Hub

NeuraCite

TryMosaic

Nomien

Initia

AmuletIQ

Petals

Tadash

Datali

Innovation Strategy

Welsh ICE

Governance360

Asset Technology

SiteSherpa

Invenode

Tyro

Book a free consultation

Pipeline stalls when your GTM

runs as

disconnected tactics

instead of one system

Most pre-seed to Series A founders run sales off their own network, then bolt on tools and agencies that add activity without adding pipeline.

pillars

A GTM system where

each

pillar feeds the next.

Demand generation builds attention on the channels your buyers use, signals surface accounts ready to buy, outreach converts them into meetings, and ads amplify what’s working. Built in that order, so every pillar compounds the last.

DEMAND GEN

signals

outreach

ads

Get in front of buyers before you start outreach

Founder-led LinkedIn that builds demand with your exact ICP, extended to Reddit, SEO and AI search, and a newsletter your other channels grow for you. Live within two weeks, with every ICP-fit engager tracked from day one, so trust is already there before anyone gets pitched.

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DEMAND GEN

signals

outreach

ads

Get in front of buyers before you start outreach

Book a free Consultation

DEMAND GEN

signals

outreach

ads

Get in front of buyers before you start outreach

Book a free Consultation

process

We build the system, surface

demand in your market,

then

double down on it

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Targeting, messaging and signals set up

We define the ICP, the channels and the messaging, then set up the signal tracking everything else runs on.

Review & double down on what's working

By now pipeline is filling, and twelve weeks of data tells you who to target, what to say and where to say it. The quarter closes with a strategy reset, refining the ICP, the messaging and the channels, including whether another channel has earned its place, so the next quarter starts sharper than the last.

The system goes live

Demand gen goes live around the ICP on founder-led LinkedIn, plus any added channels, while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

The system goes live

Demand gen goes live around the ICP on founder-led LinkedIn, plus any added channels, while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

Refine and optimise strategy

New leads arrive warm from your demand channels. Weekly engagement and response data is used to optimise copy and the targeting.

Scale winners with ads

We measure against the KPIs agreed in week one and find the strongest channel, signal and message combinations. These winners are scaled with ads.

Targeting, messaging and signals set up

We define the ICP, the channels and the messaging, then set up the signal tracking everything else runs on.

Review & double down on what's working

The system goes live

Demand gen goes live around the ICP on founder-led LinkedIn, plus any added channels, while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

The system goes live

Demand gen goes live around the ICP on founder-led LinkedIn, plus any added channels, while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

Refine and optimise strategy

New leads arrive warm from your demand channels. Weekly engagement and response data is used to optimise copy and the targeting.

Scale winners with ads

We measure against the KPIs agreed in week one and find the strongest channel, signal and message combinations. These winners are scaled with ads.

Week 1

Week 2-4

Week 5-8

Week 12+

Week 9-12

Targeting, messaging and signals set up

We define the ICP, the channels and the messaging, then set up the signal tracking everything else runs on.

Review & double down on what's working

The system goes live

Demand gen goes live around the ICP on founder-led LinkedIn, plus any added channels, while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

The system goes live

Demand gen goes live around the ICP on founder-led LinkedIn, plus any added channels, while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

Refine and optimise strategy

New leads arrive warm from your demand channels. Weekly engagement and response data is used to optimise copy and the targeting.

Scale winners with ads

We measure against the KPIs agreed in week one and find the strongest channel, signal and message combinations. These winners are scaled with ads.

Week 1

Week 2-4

Week 5-8

Week 12+

Week 9-12

What’s your next move?

YC-backed founders trust Wahoo to build pipeline that compounds. What about you?

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//A letter from the founder//

We’ve generated for

£10m+

in pipeline for our clients

Most early-stage pipeline runs on the founder's network and referrals. That works until it doesn't, and the point where it stops working is rarely convenient.

What replaces it isn’t another tool or a junior hire. It’s demand generated with a specific buyer, on LinkedIn first and on Reddit, newsletters or search where they spend their time, signals that tell you who’s in-market right now, and outreach that lands because those two things came first. Run separately, each one underperforms. Run in order, they compound.

Most of our clients are pre-seed to Series A. What they get is a pipeline they can predict, an ICP they can describe in one sentence, and a reason behind every message that goes out. Ads come last, behind whatever has already proven it converts, because paid spend should follow evidence rather than optimism.

We've been fortunate to work with founders across more than thirty B2B verticals, most of them selling into markets where they started as an unknown. That range is where the pattern recognition comes from, and it's what tells me which parts of a GTM system to build first for any given business.

Kieran Hooper-Warren

Founder @ Wahoo

One-off tactics got you this far, a

connected

One-off tactics got you this far, a connected GTM system will

GTM system will get you

get you the rest of the way.

the rest of the way.

Find out why YC-backed founders already run their pipeline this way.

Book a free Consultation

faqs

Questions B2B founders ask

us before booking a call

If you're running sales yourself and weighing up whether this beats another agency or another hire, these are the questions you're probably already asking.

How quickly can we launch the first campaign?

Once the contract is signed and the onboarding call is complete, we typically go live with demand gen within 2 weeks. Your launch includes the first LinkedIn post, the first batch of qualified prospects, and (if selected) the LinkedIn Ads audience prepared and ready to run.

How many outreach campaigns run each month?

LinkedIn outreach sends around 1,200 ICP connection requests per account over 12 weeks (about 100 a week), always within LinkedIn’s activity limits. Email outbound adds up to 2,000 more prospects a month across two campaigns, so we can test different angles and refine messaging continuously.

How quickly will we see results?

Initial engagement typically starts within 2–3 weeks after onboarding as systems warm up and launch.

Is demand gen just LinkedIn?

LinkedIn is the baseline, because it’s where most B2B founders’ buyers are and where engagement can be tracked back to named people. LinkedIn is always part of it. On top, we can add Reddit, SEO and AI search (AEO), and a newsletter we grow by driving your LinkedIn, Reddit and search audiences into it. Everything is written for your ICP using a proven framework that captures your insights without adding extra workload, and it’s measured on ICP engagement and inbound conversations rather than reach.

Is there a minimum commitment?

We ask for a minimum commitment of 3 months. Building a reliable GTM engine takes a few cycles of testing and refinement, and this ensures we can deliver properly. After that, there are no lock-ins - you stay because it’s working, not because you’re tied down. Our focus is on proving ROI every month.

Is Wahoo a GTM agency?

Not really. We don’t operate like an agency. Think of us as an embedded GTM partner - we slot into your team as a fractional GTM function instead of sitting on the outside chasing vanity KPIs. We help you shape the strategy (ICP, messaging, playbooks) and then build and launch the campaigns with you, end-to-end. It’s hands-on, collaborative, and designed to leave you with a GTM engine that lives inside your business, not a black-box service.

How quickly can we launch the first campaign?

How many outreach campaigns run each month?

How quickly will we see results?

Initial engagement typically starts within 2–3 weeks after onboarding as systems warm up and launch.

Is demand gen just LinkedIn?

Is there a minimum commitment?

Is Wahoo a GTM agency?

How quickly can we launch the first campaign?

How many outreach campaigns run each month?

How quickly will we see results?

Initial engagement typically starts within 2–3 weeks after onboarding as systems warm up and launch.

Is demand gen just LinkedIn?

Is there a minimum commitment?

Is Wahoo a GTM agency?

Demand generation, signals, outreach and ads run as one integrated system by a single fractional operator, built for founders who need pipeline, not another hire.