Fractional GTM Function trusted by

YC Founders

Modern GTM Systems

that

get B2B sales

Content, signals, outreach and ads run as one integrated system, built for B2B companies who need pipeline, not another hire.

£10,000,000+

£10,000,000+

£10,000,000+

//Generated in B2B pipeline for our clients//

Pipeline stalls when your GTM

runs as

disconnected tactics

instead of one system

Most pre-seed to Series A founders run sales off their own network, then bolt on tools and agencies that add activity without adding pipeline.

problem/01

Referrals don't scale

Pipeline depends on your network, so it spikes and stalls with no repeatable way to create demand.

problem/01

Referrals don't scale

Pipeline depends on your network, so it spikes and stalls with no repeatable way to create demand.

problem/01

Referrals don't scale

Pipeline depends on your network, so it spikes and stalls with no repeatable way to create demand.

problem/03

No view of who's in-market

Without signals, you're targeting on volume and reaching accounts that were never ready to buy.

problem/03

No view of who's in-market

Without signals, you're targeting on volume and reaching accounts that were never ready to buy.

problem/03

No view of who's in-market

Without signals, you're targeting on volume and reaching accounts that were never ready to buy.

problem/02

Tactics run in silos

Content, outbound and ads run as one-off efforts in the wrong order, so nothing compounds

problem/02

Tactics run in silos

Content, outbound and ads run as one-off efforts in the wrong order, so nothing compounds

problem/02

Tactics run in silos

Content, outbound and ads run as one-off efforts in the wrong order, so nothing compounds

problem/04

Paying for activity, not pipeline

Agencies and tools deliver reports and retainers while the only metric that matters stays flat.

problem/04

Paying for activity, not pipeline

Agencies and tools deliver reports and retainers while the only metric that matters stays flat.

problem/04

Paying for activity, not pipeline

Agencies and tools deliver reports and retainers while the only metric that matters stays flat.

pillars

A GTM system where

each

pillar feeds the next.

Content builds demand, signals surface accounts ready to buy, outreach converts them into meetings, and ads amplify what's working. Built in that order, so every pillar compounds the last.

Get in front of buyers before you start outreach

LinkedIn and Reddit content that builds demand and authority with your exact ICP. Live within two weeks, so attention and trust are already there before anyone gets pitched.

Get in front of buyers before you start outreach

LinkedIn and Reddit content that builds demand and authority with your exact ICP. Live within two weeks, so attention and trust are already there before anyone gets pitched.

Get in front of buyers before you start outreach

LinkedIn and Reddit content that builds demand and authority with your exact ICP. Live within two weeks, so attention and trust are already there before anyone gets pitched.

process

We build the system, surface

demand in your maket,

then

double down on it

Targeting, messaging and signals set up

We define the ICP, the channels and the messaging, then set up the signal tracking everything else runs on.

Review & double down on what's working

By now pipeline is filling, and twelve weeks of data tells you who to target, what to say and where to say it. The quarter closes with a strategy reset, refining the ICP, the messaging and the channels so the next quarter starts sharper than the last.

The system goes live

Content and visuals go live around the ICP while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

The system goes live

Content and visuals go live around the ICP while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

Refine and optimise strategy

New leads arrive warm from content published. Weekly response data from sequences is used to optimise copy and the targeting.

Scale winners with ads

We measure against the KPIs agreed in week one and find the strongest content, signal and message combinations. These winners are scaled with ads.

Targeting, messaging and signals set up

We define the ICP, the channels and the messaging, then set up the signal tracking everything else runs on.

Review & double down on what's working

By now pipeline is filling, and twelve weeks of data tells you who to target, what to say and where to say it. The quarter closes with a strategy reset, refining the ICP, the messaging and the channels so the next quarter starts sharper than the last.

The system goes live

Content and visuals go live around the ICP while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

The system goes live

Content and visuals go live around the ICP while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

Refine and optimise strategy

New leads arrive warm from content published. Weekly response data from sequences is used to optimise copy and the targeting.

Scale winners with ads

We measure against the KPIs agreed in week one and find the strongest content, signal and message combinations. These winners are scaled with ads.

Week 1

Week 2-4

Week 2-4

Week 5-8

Week 12+

Week 9-12

Targeting, messaging and signals set up

We define the ICP, the channels and the messaging, then set up the signal tracking everything else runs on.

Review & double down on what's working

By now pipeline is filling, and twelve weeks of data tells you who to target, what to say and where to say it. The quarter closes with a strategy reset, refining the ICP, the messaging and the channels so the next quarter starts sharper than the last.

The system goes live

Content and visuals go live around the ICP while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

The system goes live

Content and visuals go live around the ICP while monitoring collects in-market intent. Lists get built from that intent, and outreach launches by week four.

Refine and optimise strategy

New leads arrive warm from content published. Weekly response data from sequences is used to optimise copy and the targeting.

Scale winners with ads

We measure against the KPIs agreed in week one and find the strongest content, signal and message combinations. These winners are scaled with ads.

Week 1

Week 2-4

Week 5-8

Week 12+

Week 9-12

results

Trusted by founders just like you to

generate

Trusted by founders just like you to generate

over £10m+ in pipeline

The same system, run by the same operator, across B2B companies from Pre-seed to Series A.

£450,000

in pipeline added

“Working with Kieran has been a game-changer. In just 6 weeks, our outbound hit a 44% reply rate, generated over £400k in pipeline, and delivered 9 warm leads. He makes the process simple, clear, and actually enjoyable – the results speak for themselves.”

Kyle Poyer

CEO @ Integrevise

£400,000

pipeline in 6 weeks

Systemised

Demand and Lead gen

“80 ICP meetings in 12 weeks is what we hit working with Kieran. He combined ICP-specific content with signal-based targeting, so the meetings we got were with people who actually fit our buyer profile, not just anyone who’d take a call. In healthcare AI, the buyer pool is small and specific, so that mattered more than raw volume ever would have.”

Evan Jenkins

Co-Founder @ Pontiro

£450,000

in pipeline added

What’s your next move?

YC-backed founders trust Wahoo to build pipeline that compounds. What about you?

pricing

We close your GTM gaps and create

repeatable, connected systems around it.

All plans come with weekly strategy calls with Kieran, nothing gets passed down to an account manager or junior down the chain.

CONTENT

Signals and Outbound

ADS

CONTENT

Best for founders who want authority built with their ICP before anything gets sent.

£2,500

/month

Includes

LinkedIn and Reddit content strategy and creation

Visuals designed around your ICP

Weekly publishing cadence

Weekly strategy call with Kieran

pricing

We close your GTM gaps and

create repeatable, connected systems around it.

All plans come with weekly strategy calls with Kieran, nothing gets passed down to an account manager or junior down the chain.

CONTENT

Signals and Outbound

ADS

CONTENT

Best for founders who want authority built with their ICP before anything gets sent.

£2,500

/month

Includes

LinkedIn and Reddit content strategy and creation

Visuals designed around your ICP

Weekly publishing cadence

Weekly strategy call with Kieran

pricing

We close your GTM gaps and create

repeatable, connected systems around it.

All plans come with weekly strategy calls with Kieran, nothing gets passed down to an account manager or junior down the chain.

CONTENT

Signals and Outbound

ADS

CONTENT

Best for founders who want authority built with their ICP before anything gets sent.

£2,500

/month

Includes

LinkedIn and Reddit content strategy and creation

Visuals designed around your ICP

Weekly publishing cadence

Weekly strategy call with Kieran

//A letter from the founder//

We’ve generated for
£10m+
in pipeline for our clients

Most early-stage pipeline runs on the founder's network and referrals. That works until it doesn't, and the point where it stops working is rarely convenient.

What replaces it isn't another tool or a junior hire. It's content that earns attention from a specific buyer, signals that tell you who's in-market right now, and outreach that lands because those two things came first. Run separately, each one underperforms. Run in order, they compound.

Most of our clients are pre-seed to Series A. What they get is a pipeline they can predict, an ICP they can describe in one sentence, and a reason behind every message that goes out. Ads come last, behind whatever has already proven it converts, because paid spend should follow evidence rather than optimism.

We've been fortunate to work with founders across more than thirty B2B verticals, most of them selling into markets where they started as an unknown. That range is where the pattern recognition comes from, and it's what tells me which parts of a GTM system to build first for any given business.

Kieran Hooper-Warren

Founder @ Wahoo

One-off tactics got you this far, a

connected

One-off tactics got you this far, a connected GTM system will

GTM system will get you

get you the rest of the way.

the rest of the way.

Find out why YC-backed founders already run their pipeline this way.

faqs

Questions B2B founders ask

us before booking a call

If you're running sales yourself and weighing up whether this beats another agency or another hire, these are the questions you're probably already asking.

How quickly can we launch the first campaign?

Once the contract is signed and the onboarding call is complete, we typically go live with content within 2 weeks. Your launch includes the first LinkedIn post, the first batch of qualified prospects, and (if selected) the LinkedIn Ads audience prepared and ready to run.

How many outreach campaigns run each month?

We generate around 1,000 qualified prospects monthly, always staying within LinkedIn’s activity limits. This usually involves running two outreach campaigns in parallel (assuming 2 founders), allowing us to test different angles and refine messaging continuously.

How quickly will we see results?

Initial engagement typically starts within 2–3 weeks after onboarding as systems warm up and launch.

How do you create content that speaks to my ICP?

We work with founders across a wide range of B2B industries, and every piece of content is tailored to their ICP. Using a proven framework, we involve you just enough to capture your insights and examples without adding extra workload. The result is content that feels authentic, relevant, and directly aligned to your market.

Is there a minimum commitment?

We ask for a minimum commitment of 3 months. Building a reliable GTM engine takes a few cycles of testing and refinement, and this ensures we can deliver properly. After that, there are no lock-ins - you stay because it’s working, not because you’re tied down. Our focus is on proving ROI every month.

Is Wahoo a GTM agency?

Not really. We don’t operate like an agency. Think of us as an embedded GTM partner - we slot into your team as a fractional GTM function instead of sitting on the outside chasing vanity KPIs. We help you shape the strategy (ICP, messaging, playbooks) and then build and launch the campaigns with you, end-to-end. It’s hands-on, collaborative, and designed to leave you with a GTM engine that lives inside your business, not a black-box service.

How quickly can we launch the first campaign?

Once the contract is signed and the onboarding call is complete, we typically go live with content within 2 weeks. Your launch includes the first LinkedIn post, the first batch of qualified prospects, and (if selected) the LinkedIn Ads audience prepared and ready to run.

How many outreach campaigns run each month?

We generate around 1,000 qualified prospects monthly, always staying within LinkedIn’s activity limits. This usually involves running two outreach campaigns in parallel (assuming 2 founders), allowing us to test different angles and refine messaging continuously.

How quickly will we see results?

Initial engagement typically starts within 2–3 weeks after onboarding as systems warm up and launch.

How do you create content that speaks to my ICP?

We work with founders across a wide range of B2B industries, and every piece of content is tailored to their ICP. Using a proven framework, we involve you just enough to capture your insights and examples without adding extra workload. The result is content that feels authentic, relevant, and directly aligned to your market.

Is there a minimum commitment?

We ask for a minimum commitment of 3 months. Building a reliable GTM engine takes a few cycles of testing and refinement, and this ensures we can deliver properly. After that, there are no lock-ins - you stay because it’s working, not because you’re tied down. Our focus is on proving ROI every month.

Is Wahoo a GTM agency?

Not really. We don’t operate like an agency. Think of us as an embedded GTM partner - we slot into your team as a fractional GTM function instead of sitting on the outside chasing vanity KPIs. We help you shape the strategy (ICP, messaging, playbooks) and then build and launch the campaigns with you, end-to-end. It’s hands-on, collaborative, and designed to leave you with a GTM engine that lives inside your business, not a black-box service.

How quickly can we launch the first campaign?

Once the contract is signed and the onboarding call is complete, we typically go live with content within 2 weeks. Your launch includes the first LinkedIn post, the first batch of qualified prospects, and (if selected) the LinkedIn Ads audience prepared and ready to run.

How many outreach campaigns run each month?

We generate around 1,000 qualified prospects monthly, always staying within LinkedIn’s activity limits. This usually involves running two outreach campaigns in parallel (assuming 2 founders), allowing us to test different angles and refine messaging continuously.

How quickly will we see results?

Initial engagement typically starts within 2–3 weeks after onboarding as systems warm up and launch.

How do you create content that speaks to my ICP?

We work with founders across a wide range of B2B industries, and every piece of content is tailored to their ICP. Using a proven framework, we involve you just enough to capture your insights and examples without adding extra workload. The result is content that feels authentic, relevant, and directly aligned to your market.

Is there a minimum commitment?

We ask for a minimum commitment of 3 months. Building a reliable GTM engine takes a few cycles of testing and refinement, and this ensures we can deliver properly. After that, there are no lock-ins - you stay because it’s working, not because you’re tied down. Our focus is on proving ROI every month.

Is Wahoo a GTM agency?

Not really. We don’t operate like an agency. Think of us as an embedded GTM partner - we slot into your team as a fractional GTM function instead of sitting on the outside chasing vanity KPIs. We help you shape the strategy (ICP, messaging, playbooks) and then build and launch the campaigns with you, end-to-end. It’s hands-on, collaborative, and designed to leave you with a GTM engine that lives inside your business, not a black-box service.

Content, signals, outreach and ads run as one integrated system by a single fractional operator, built for founders who need pipeline, not another hire.

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