Fractional GTM Function trusted by
YC Founders
Modern GTM Systems
that
get B2B sales
Demand generation, signals, outreach and ads run as one integrated system, built for B2B companies who need pipeline, not another hire.
//Generated in B2B pipeline for our clients//
Pipeline stalls when your GTM
runs as
disconnected tactics
instead of one system
Most pre-seed to Series A founders run sales off their own network, then bolt on tools and agencies that add activity without adding pipeline.
pillars
A GTM system where
each
pillar feeds the next.
Demand generation builds attention on the channels your buyers use, signals surface accounts ready to buy, outreach converts them into meetings, and ads amplify what’s working. Built in that order, so every pillar compounds the last.
process
We build the system, surface
demand in your market,
then
double down on it
results
over £10m+ in pipeline
The same system, run by the same operator, across B2B companies from Pre-seed to Series A.
What’s your next move?
YC-backed founders trust Wahoo to build pipeline that compounds. What about you?
//A letter from the founder//
We’ve generated for
£10m+
in pipeline for our clients
Most early-stage pipeline runs on the founder's network and referrals. That works until it doesn't, and the point where it stops working is rarely convenient.
What replaces it isn’t another tool or a junior hire. It’s demand generated with a specific buyer, on LinkedIn first and on Reddit, newsletters or search where they spend their time, signals that tell you who’s in-market right now, and outreach that lands because those two things came first. Run separately, each one underperforms. Run in order, they compound.
Most of our clients are pre-seed to Series A. What they get is a pipeline they can predict, an ICP they can describe in one sentence, and a reason behind every message that goes out. Ads come last, behind whatever has already proven it converts, because paid spend should follow evidence rather than optimism.
We've been fortunate to work with founders across more than thirty B2B verticals, most of them selling into markets where they started as an unknown. That range is where the pattern recognition comes from, and it's what tells me which parts of a GTM system to build first for any given business.
Kieran Hooper-Warren
Founder @ Wahoo
Find out why YC-backed founders already run their pipeline this way.
faqs
Questions B2B founders ask
us before booking a call
If you're running sales yourself and weighing up whether this beats another agency or another hire, these are the questions you're probably already asking.
