Results from B2B teams that trust Wahoo

About Pontiro

Pontiro provides independent, vendor-neutral evaluation of clinical AI, measuring real-world performance, workflow fit and ROI against a proper baseline, alongside DICOM medical-imaging anonymisation. Customers include NHS Wales, Cardiff University and the National Imaging Academy of Wales. In February 2026 Pontiro raised £357,500 in a round led by SFC Capital.

The challenge

A small buying pool and a very specific ICP. Only so many PACS managers work in public healthcare, and volume-led outreach would have burned through them. In a clinical, regulated setting, buyers also need to trust you before they’ll take a meeting.

The approach

Trust first, conversation second. Rather than reaching more people, the aim was to be credible and visible to the right few, then only reach out to people who had already engaged.

What we built

Timeline

1. Weeks 1–2ICP and messaging locked; visual style built; content engine set up.
2. Weeks 3–6Content building reach and trust; warm outbound switched on for engagers.
3. Weeks 7–12Meetings compounding as reach grew: 80 meetings and 500,000 impressions by week 12.

About Surple

Surple built machine-learning energy analytics software, turning electricity, gas, water and generation data into insight energy managers could act on. The Newport-based startup won Green Startup of the Year at the Wales Startup Awards and was named a Tech Nation Rising Star.

The challenge

Surple were launching a new, separate product with no way to engage their existing users or reach new potential customers. The launch needed demos quickly, but there was no audience to launch to and no channel reaching facilities and energy managers at scale.

The approach

Capture the engagement that already existed, then use it to surface new buyers. LinkedIn for reach and credibility, Instagram to stay visible between touchpoints, and an email newsletter to warm up existing users. Every channel pointed to one low-friction CTA: book a demo.

What we built

Timeline

1. Weeks 1–2ICP, messaging and channel setup; deliverability work; first content live.
2. Weeks 3–8Content, newsletter and outreach running together; demos booking from week 3; 157 demos by week 8.
3. Weeks 9–12Optimising what was converting and building out the pipeline.

About Integrevise

Integrevise is an assessment-integrity platform. It pairs a student’s submitted work with a short, adaptive, AI-led “conversational viva” to check they understand, and actually wrote, what they handed in. It works with universities and professional qualification providers in the UK and US, and won Startup of the Year at Digital Universities UK 2026.

The challenge

An early-stage company selling into universities, where decisions involve several stakeholders and sales cycles are long. Generative AI had made academic integrity urgent, but that urgency had to become qualified conversations with the right people, quickly.

The approach

A tightly targeted outbound programme: the right roles at the right institutions, and a message about a problem those people were already dealing with.

What we built

Timeline

1. Weeks 1–2ICP, lists and messaging; campaigns built.
2. Weeks 3–6Campaigns live and optimised weekly: a 44% reply rate, £400k+ in pipeline and 9 warm leads by week 6.

About SecuraNova

SecuraNova provides CREST-accredited penetration testing and security assurance, delivered by a vetted network of senior consultants through an AI-enabled platform. Founded by ex-GCHQ specialists, it began trading in February 2025, was profitable in its first year and achieved CREST, ISO 27001, ISO 9001 and Cyber Essentials Plus along the way.

The challenge

A new entrant in a crowded, trust-driven market. Senior security buyers don’t buy from companies they haven’t heard of, so SecuraNova needed visibility and credibility with the right people, fast.

The approach

Align content, outreach and positioning into one coherent strategy, with the founders as the visible face of it.

What we built

About Lumin

Lumin Solutions builds MyLifePlan, digital care-recording and care-planning software for children’s social care, designed around Ofsted and CIW inspection readiness. Lumin raised a £550k seed round in March 2025 and launched MyLifePlan publicly in June 2025.

The challenge

A small founding team and a market that still largely runs on paper. Lumin needed to be consistently visible and trusted by care providers, and to find buyers at the right moment, without it eating the founders’ time.

The approach

Build a system, not a set of tactics. Demand gen keeps Lumin visible and trusted, lead gen reaches the right providers at the right moment, and both run without depending on the team’s spare time.

What we built

Timeline

1. Weeks 1–3ICP, messaging and the content and newsletter pipelines built.
2. Weeks 4–12Demand gen and signal-based outreach running together, with 15 meetings booked by week 12.

About Brava

Brava built team performance software for healthcare employers, giving HR and people leaders a clearer view of how their teams were performing so they could act before it showed up in turnover.

The challenge

Private healthcare providers run on stretched, hard-to-replace staff, and their HR leaders are time-poor and pitched constantly. Brava needed meetings with a narrow, senior audience that doesn’t answer generic outreach.

The approach

Lead with the problem HR leaders were already measured on, keeping and getting the best from clinical and care staff, and only reach out once the message had landed.

What we built

Timeline

1. Weeks 1–2ICP, messaging and content engine set up.
2. Weeks 3–12Content and outbound running together, with meetings building through the sprint.
3. Months 4–6Retainer focused on what was converting, reaching 68 meetings and £170k in new ARR.

About Vaultix

Vaultix built a risk management platform for growing companies, helping people teams manage people-related risk and compliance as headcount scaled.

The challenge

Scaleup HR leaders are building process as they go, and risk management rarely feels urgent until something goes wrong. Vaultix had to make a “later” problem feel worth a meeting now.

The approach

Make the risk tangible and timely: show HR leaders the cost of getting it wrong at their stage of growth, then reach the ones with a reason to act.

What we built

Timeline

1. Weeks 1–2ICP, lists and messaging; campaigns built.
2. Weeks 3–12Content and outbound live and optimised weekly.
3. Months 4–6Retainer scaling what worked, reaching 42 meetings and £135k in new ARR.

About Alacrity

Alacrity runs venture building programmes in Wales, forming and supporting new B2B technology companies, including a dedicated programme with the Cyber Innovation Hub.

The challenge

Early-stage teams on the programmes needed to get to market and to investors fast, often with no sales or fundraising experience in the team.

The approach

Give every team the same GTM foundations, then tailor the support to each company’s market and stage.

What we built